Imparting Technology

Computer And Technology Services, LLC

About the author

Author Name is someone.
E-mail me Send mail

Recent comments

Disclaimer

The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

© Copyright 2017

How Can a Brick & Mortar Business Market on the Internet?---1st Things First!

1st Things First! Get a LOCAL PRESENCE!

Can you find your business on one of those Internet Maps?  Such as Google Maps? Yahoo! Maps? Bing Maps?  If not, this is where you can start.  The objective is to get a local presence on the Internet. Find your business on a map! And the best part about this is ...it is free, yes FREE!

More and more people are using those smart phones to find a business that will satisfy their needs...will one of those phones find your store?  If not, this is what you need to do.   Setup your Google Places,  Yahoo! Local and Bing! Business Pages

Go to Google Places for Business and setup your Google Places for local business.   By setting up your Google Places page this will help you make sure your business information is visible and accurate to consumers googling for your products and services.  Make sure you have a Google account tied to your business email. (it does not have to be a gmail account). Add or edit your basic business information, such as your physical address, email, website URL, description, and business categories. Google allows you to select up to five, so take advantage of this option and give your potential customers many potential ways to find your business. However, it’s important that one of your categories is one of Google’s default suggestions, which can help your Place page rank higher in the search results. Make sure you are writing for your customers!  There will be verification option after you have updated your Google Places page.

Go to Yahoo! Small Business and for the Basic level (read Free) you get to promote your business to highly qualified prospects in your area by listing your business on Yahoo! Local. Each listing features detailed information that sets your business apart.  This includes your business name, contact information, service information; such as hours, payment methods, services offered and brands or products available for sale. Again, just like Google, you do not need a Yahoo! account, you can use your business email and there is a verification process.

Claim your business listing by going to Bing! Business. Verify the contact information and then add photos, logos, contact information, payment types, menus, and other business details that help your business stand out from other local listings.  You can even add deals that can be posted to your Facebook Business Page to attract more customers. Bing! like the others also have a verification process after you have claimed your Bing! page and updated your information.

Just remember this is just the beginning to have your business with a local presence on the Internet! Check all three of these at least once a month and update as necessary!  This will help your business become more visible in searches and helps influence customers to come and do business with you! All of this is the ultimate goal in marketing and the best part it is FREE!

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Posted by catsllc on Sunday, November 24, 2013 4:00 AM
Permalink | Comments (0) | Post RSSRSS comment feed

ENGAGE – BE CONSISTENT – CREATE URGENCY

ENGAGE – BE CONSISTENT – CREATE URGENCY

Ways to Join the Social Media Conversation to see benefits for your business

Love all of those sales people….”You are not posting at all, because you are not showing in the search engines, buy my service and I guarantee you that you will be on the top of all of the Search Engines.”  OR “You are posting more than 1 time per day…too much!” OR “You should be on this [name the social media site}.” OR “We can connect you to ALL social media sites with $90/ month plus click fees.”   Dang, what is a business owner to think or do regarding social media? 

No matter which of over the 325 social media sites you are on, the first most important thing to understand is, it’s most important to develop a reputation with your fan base before you can really start selling your product or service. It’s important to engage with your customers/potential customers and build relationships.  So the basic concepts for Social Media, no matter what site is, to:  ENGAGE – BE CONSISTENT – CREATE URGENCY.

ENGAGEMENT

Start conversations:

People respond most to things that are visual or involve THEM. People love to talk about themselves, and they’ll be interested in sharing their own stories, thoughts, and interests! Get them going!

·         Post Progression photos of work you are doing (For those who know me…I really, really like the word progression :).

·        Post work from your past, childhood, present. Show where you’ve come from, what you’re working on; product /service you want to offer. We do business with people who we know and trust, so it is ok to make it personable.

·        Ask a question: ask them questions about themselves, ask about your work, ask about current topics. Use topics that relate to your work or your personal audience. Everyone is different.

·        Start a topic: talk about your process, what you’re working on, what you did today, etc. ----Think about your brand/image here!

Create a Fun, Inspiring environment:

·        Create contests: photo contests, commenting contests, liking contests. You want to create things that inspire them to share or participate in. With the Timeline, other people are going to see their friends’ likes, shares and comments. Offer an incentive: Winner gets product or service of the month (or choice), someone gets discount in your shop, one of 10 commenters will get a free product/service, etc.

·         Encourage fans to share pictures of their stuff, favorite product. Whatever it is, that could be related to your product/service, your brand or your web presence.

Determine who is your audience:

Research your audience: Use analytical reports like Facebook Insights to understand the type of people that are “liking” and engaging on your page, and from there you can learn and develop your audience.

CONSISTENCY

Create a schedule/system for your postings:

·         Decide what time of day, how many times a day, how many times per week you will post. And what ‘type’ of content you will post.

·         Create a day/time for what content is shared: New product on Fridays? Discount Sales on Sundays? Product of the day Tuesdays? Fan chat Thursdays?

How do you plan to sell your product or service?

When I talk to a potential client, I ask if they have a marketing plan or a business plan.  How do you know where you are going if you don’t have a plan?

·         Create sales goals and develop a system that will help you reach those goals.

·         Determine what you are willing to sell your product/service  for (pricing).  What is your minimum?

·         Do you want to offer your product/service directly on Facebook or promote your other sites where the product/service is available?

URGENCY

It’s important to create the sense of urgency and uniqueness for your product/service on a social network because everything is posted in real time, exposure on Social Media sites is short term and not every follower will see your posts. Simply posting payment information for or link to product /service, there really is less of a chance at making a sale.

·         Use sayings like “The first (number) of people to comment-” or “The first one to say “SOLD!” can purchase-” to create the urgency to reply.  

·         Create rarity with limited times or limited offers: Certain specials will be available from this day to that day, or for 24 hours, or until the Friday of that week. Something of that nature, where the special will not be available anywhere else and is not done on a REGULAR basis.

·         Creating urgency not only helps keep your fans’ attention but help increase engagement which in turn will help increase the exposure of that particular post across other timelines. More likes, comments or shares equal more exposure for that post.

This is important for all business people, because Email will go away and Social Media will be the communication vehicle of the future. Join the conversation and make it meaningful, not just the Hard Sell!

website: http://catsllc.net

twitter: http://twitter.com/catsllc 

facebook: http://facebook.com/catsllc

Computer And Technology Services, LLC

(CATSLLC for short!)

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Posted by catsllc on Wednesday, August 1, 2012 2:42 PM
Permalink | Comments (20) | Post RSSRSS comment feed

How Can a Brick & Mortar Business Market on the Internet?---1st Things First!

1st Things First! Get a LOCAL PRESENCE!

Can you find your business on one of those Internet Maps?  Such as Google Maps? Yahoo! Maps? Bing Maps?  If not, this is where you can start.  The objective is to get a local presence on the Internet. Find your business on a map! And the best part about this is ...it is free, yes FREE!

More and more people are using those smart phones to find a business that will satisfy their needs...will one of those phones find your store?  If not, this is what you need to do.   Setup your Google Places,  Yahoo! Local and Bing! Business Pages

Go to Google Places and setup your Google Places for local business.   By setting up your Google Places page this will help you make sure your business information is visible and accurate to consumers googling for your products and services.  Make sure you have a Google account tied to your business email. (it does not have to be a gmail account). Add or edit your basic business information, such as your physical address, email, website URL, description, and business categories. Google allows you to select up to five, so take advantage of this option and give your potential customers many potential ways to find your business. However, it’s important that one of your categories is one of Google’s default suggestions, which can help your Place page rank higher in the search results. Make sure you are writing for your customers!  There will be verification option after you have updated your Goolge Places page.

Go to Yahoo! Local and for the Basic level (read Free) you get to promote your business to highly qualified prospects in your area by listing your business on Yahoo! Local. Each listing features detailed information that sets your business apart.  This includes your business name, contact information, service information; such as hours, payment methods, services offered and brands or products available for sale. Again, just like Google, you do not need a yahoo! account, you can use your business email and there is a verification process.

Claim your business listing by going to Bing! Business. Verify the contact information and then add photos, logos, contact information, payment types, menus, and other business details that help your business stand out from other local listings.  You can even add deals that can be posted to your Facebook Business Page to attract more customers. Bing! like the others also have a verification process after you have claimed your Bing! page and updated your information.

Just remember this is just the beginning to have your business with a local presence on the Internet! Check all three of these at least once a month and update as necessary!  This will help your business become more visible in searches and helps influence customers to come and do business with you! All of this is the ultimate goal in marketing and the best part it is FREE!

website: http://catsllc.net

twitter: http://twitter.com/catllc

facebook: http://facebook.com/catsllc

Computer And Technology Services, LLC

(CATSLLC for short!)

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Posted by catsllc on Tuesday, May 29, 2012 3:46 PM
Permalink | Comments (0) | Post RSSRSS comment feed

How Can a Brick & Mortar Business Market on the Internet?---1st Things First!

1st Things First! Get a LOCAL PRESENCE!

Can you find your business on one of those Internet Maps?  Such as Google Maps? Yahoo! Maps? Bing Maps?  If not, this is where you can start.  The objective is to get a local presence on the Internet. Find your business on a map! And the best part about this is ...it is free, yes FREE!

More and more people are using those smart phones to find a business that will satisfy their needs...will one of those phones find your store?  If not, this is what you need to do.   Setup your Google Places,  Yahoo! Local and Bing! Business Pages

Go to Google Places and setup your Google Places for local business.   By setting up your Google Places page this will help you make sure your business information is visible and accurate to consumers googling for your products and services.  Make sure you have a Google account tied to your business email. (it does not have to be a gmail account). Add or edit your basic business information, such as your physical address, email, website URL, description, and business categories. Google allows you to select up to five, so take advantage of this option and give your potential customers many potential ways to find your business. However, it’s important that one of your categories is one of Google’s default suggestions, which can help your Place page rank higher in the search results. Make sure you are writing for your customers!  There will be verification option after you have updated your Goolge Places page.

Go to Yahoo! Local and for the Basic level (read Free) you get to promote your business to highly qualified prospects in your area by listing your business on Yahoo! Local. Each listing features detailed information that sets your business apart.  This includes your business name, contact information, service information; such as hours, payment methods, services offered and brands or products available for sale. Again, just like Google, you do not need a yahoo! account, you can use your business email and there is a verification process.

Claim your business listing by going to Bing! Business. Verify the contact information and then add photos, logos, contact information, payment types, menus, and other business details that help your business stand out from other local listings.  You can even add deals that can be posted to your Facebook Business Page to attract more customers. Bing! like the others also have a verification process after you have claimed your Bing! page and updated your information.

Just remember this is just the beginning to have your business with a local presence on the Internet! Check all three of these at least once a month and update as necessary!  This will help your business become more visible in searches and helps influence customers to come and do business with you! All of this is the ultimate goal in marketing and the best part it is FREE!

website: http://catsllc.net

twitter: http://twitter.com/catllc

facebook: http://facebook.com/catsllc

Computer And Technology Services, LLC

(CATSLLC for short!)

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Posted by catsllc on Tuesday, May 29, 2012 3:46 PM
Permalink | Comments (0) | Post RSSRSS comment feed

So who has time for all of this social media stuff??

The recent Staples ad reminds us that as small business owners we are trying to do it all…the unfortunate thing that we need an online presence on social networking sites such as Facebook, Twitter, and Linkedin, but the time to actively maintain and update these social media sites typically gets pushed aside for “real” business.

 

The time invested in social media takes away from managing what we do well….our business! Trying to justify the time spent…we try to sell our product or service…..and it does not seem to work….why?

 

Maybe the idea should not be trying to sell our product or service…social media has the similar connotation to face to face networking…Building relationships is what social media is all about.  The idea of social media is to present the idea that you are the expert/ the "go to person" that can be trusted in your “real” business.  That trust has to be built….through conversation not the hard sell!  Don’t pass out the business card and then walk away!

 

Creating the communication channels that can quickly share information allows companies to look fresh, current and at the top of the mind for a wide ranging audience in such of a global economy.  So easily spending hours every day to write blogs, research articles, news feeds, daily tweets, posts, give helpful hints, etc., leaving only little time to effectively run the business.  The answer is Social Media Maintenance with a company that will provide consistently updated and maintained the social network.

Check out http://www.catsllc.net/index_files/socialmedia.htm.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Posted by catsllc on Monday, April 2, 2012 11:05 AM
Permalink | Comments (16) | Post RSSRSS comment feed

93+ PowerPoint Presentations or Collaboration and that SharePoint thing

So let’s start counting...Director of Sales is creating the June Monthly Sales Report for the Monthly Sales Meeting Conference Call in PowerPoint. This company has Small Business Server 2008. They use Exchange for their email and all communication. They have resisted in controlling the size of their mail boxes (really using their email as another file server) not to mention they keep everything…the delete key is not an option!

The Director oof Sales first saves the June PowerPoint Sales Report Presentation (4MB) file to his desktop. Remembering he needs to save it to the server for backup, he opens it again and saves it to his personal folder on the server. The he sends the PowerPoint file in individual emails for various approvals/recommendations. 1) he send it to the Controller asking to make sure the numbers are correct. 2) he sends it to the CEO to make sure the July goals and focus is correct. 3) he sends to the Creative Director to make sure that the marketing materials (photos and such for the current promotion are correct).

So far the current count of the June PowerPoint presentations saved at some location is: 8 of which 6 copies are sitting in the Exchange Server.

So this company has done great in building a business for beauty products, but the users do not have a great understanding on efficient use of technology. So what happens is that the PowerPoint files are then received in Outlook, opened, saved to the desktop of the individual, who then makes recommendations for changes, updates and saves, then sends it back to the Director of Sales. The Director of Sales then repeats the process saving a revised PowerPoint on the desktop and send outs for input to his 7 regional sales people, because of course he has included information about their regions that they need to confirm. They save it to their desktops; and repeats the same process that management did before. The Director of Sales receives the modified presentations back and sends it out one more time for management approval..... Gets the approval and sends the final version out for the Monthly sales meeting conference call (10 people).

After all of this that one June PowerPoint presentation, in all of its various versions, is saved in various locations, totals at least 93 copies. Over 375 MB of physical hard drive space is being used and if someone goes back later looking for the June Sales report which version will they assume is the correct version?

This where this thing called SharePoint Comes in...Document control! Collaboration!

According to Merriam-Webster Dictionary the definition of COLLABORATE: to work jointly with others or together especially in an intellectual endeavor. Ok so sales reports may not be an intellectual endeavor, but they are critical to the core strategy communication of the business!!

Microsoft SharePoint makes it easier for people to work together. Using SharePoint, people can share information with others, manage documents from start to finish, and publish reports to help everyone make better decisions. And thus not having over 93 copies of the same file!

Currently rated 5.0 by 1 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Posted by catsllc on Thursday, July 7, 2011 12:00 AM
Permalink | Comments (37) | Post RSSRSS comment feed

PRACTICE SAFE COMPUTING!

Client:  “But I never go anywhere, I don’t do bad things, I am very careful, so why did I get infected?” Why did my anti-virus not stop the infection? Well, the anti-virus did catch it…just not before it install it’s Trojans and stop you from browsing the Internet.  The leading cause for poor performance is malware.  Viruses and spyware are rampant on the Internet.  Signs of infection are not easily detected sometimes.  These signs of infection include your anti-virus stops working or returns errors messages; you can't get to websites; or excessive number of pop-up windows appear while casually browsing. Don't download miracle-fix programs until you have verified their legitimacy! Don't trust websites that randomly claim that your PC is infected or broken.  Websites cannot scan your pc/laptop unless you tell them to, but they can pass infections on to you! The reason that anti-virus software does not catch every malware or virus, is even the most up to date software product can’t keep up with the cyber criminals.  It could take weeks or months to create a solution for a new threat. But in the end to minimize your exposure to the threats, schedule your anti-virus to periodic scan your pc.  Make sure that all software including operating system (Windows) and programs are kept up to date.  Software developers are constantly making corrections to fix security gaps in their software.  Clean out your Internet History periodically including cookies.  The best part, there is a wonderful free program that cleans out a lot of the malware if you do get infected by malware called Malwarebytes. So practice safe computing!

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Categories: Malware
Posted by catsllc on Tuesday, November 9, 2010 2:30 PM
Permalink | Comments (42) | Post RSSRSS comment feed